We're Kaas


We fund tomorrow's class of consumer brands. Companies obsessed about radically improving the state of living; for people and planet. We support ambitious and determined founders in building consumer brands with global potential. Besides capital, we bring strategic know-how, network and growth services to take ideas from 0 to 1 and beyond.

Every investment begins with a profound belief on how the world is changing. We then back visionaries through direct investments from our strategic angel group to achieve benefits of knowledge arbitrage and network. In the early days, when starting a business, we learnt that access to the right people can unlock unrivalled competitive advantage.

Kaas is a venture studio with an exclusive focus on DTC, Amazon FBA and eCommerce brands. We help teams to ideate, research, prototype, validate, and scale businesses. When we invest, we typically come in pre-Venture Capital, with a curated network of investors, all represented as a single line on your cap table. We are active in Europe only.

Investment Criteria

What we look for


We back companies obsessed about 10x-ing people's lives; teams rewriting the rules of shopping, eating, working, playing, living and learning in an ever-connected world.


We invest in companies where the application of consumer-grade tech sits at the core of the business, or the vision for the company.

Global Reach

We fund startups that have the potential to become cross-border successes; we want global thinkers from the get-go.


We invest in what we believe

Build relationships

Relationships are the secret to
success in business and in life.
At Kaas we care about making each
team stronger, happier and better. Period.

Be atypical

Profound believes drive direction,
regardless of the opinions of others.
We look for founders that follow
their Yellow Brick Road.

Start with Why

Life isn't endless, so while we are at it,
we better make it worth our time.
What good is hard work if not
to enable us to realise our ideals.

Join us